CNN recently unveiled a brand-new games platform, featuring a select lineup of handpicked titles designed to boost reader engagement and support the media brand’s growing digital revenue strategy. Among the featured games is Photo Shuffle – a visually driven, addictive experience developed by Bulls that fits seamlessly into CNN’s narrative-led format.
Why Games on News Sites?
CNN is following in the footsteps of other leading media outlets that have successfully expanded their digital ecosystems through interactive games. The New York Times, for example, has seen remarkable success with its daily crossword and viral hits like Wordle, proving that puzzles and games can drive both traffic and loyalty.
Bulls’ digital games have already been featured on global platforms such as MSN Games, and now CNN joins the list of top-tier partners.
By integrating games into their offering, publishers attract broader, more diverse audiences while also strengthening reader engagement and long-term loyalty – key components in a thriving subscription model.
Being featured on major international platforms like CNN and MSN is a clear testament to the premium quality of Bulls’ game portfolio – delivering world-class digital entertainment designed to engage, retain, and inspire.